The Problem
Miller’s was running a Canva website. And it showed.
Which is a problem when you’re trying to convince someone to hire you for renovation work. A potential customer lands on your site searching for a contractor, sees a template design, and immediately wonders if you’re just a side project. They need to see real work. Real photos of completed jobs. Someone who’s serious about their business.
What I Built
A real website. One that actually shows off their renovation work:
- Real project galleries: actual photos of finished jobs, not cramped Canva templates
- Branded email: [email protected] instead of Gmail. Looks professional, builds trust
- SEO setup: proper structure and mobile optimization so people searching for “renovations near me” actually find them
- Fast load times: built to load in under a second on mobile
- Easy contact: phone and contact form right there, no hunting around
The Result
In month one, their traffic went from 75 visits to 260+. A 3.5x jump.
The combination matters: a real design + proper SEO setup + a domain you control = people actually finding you when they search. Dustin’s team started getting more quality inquiries because visitors saw a professional contractor, not a DIY template. The site converts because it looks like a real business.
Did the branded email and fast loading help? Absolutely. But the core shift was from invisible (Canva) to findable (real website).